We're a specialized SEO agency dedicated to helping B2B SaaS companies and service-based businesses dominate search results and drive sustainable growth. With years of experience and proven strategies, we turn SEOMA SEO into your most powerful lead generation channel.
We exist to help ambitious B2B companies and service providers turn SEO into their most reliable growth engine. After working with hundreds of businesses, we discovered that B2B SaaS companies and service-based businesses have unique SEO challenges that require specialized expertise. Generic SEO approaches simply don't work for complex B2B sales cycles and service-oriented business models.
Our focus on B2B SaaS and service industries comes from deep understanding of complex sales cycles, decision-maker hierarchies, and enterprise purchasing processes. We create service-specific strategies tailored to everything from professional services to healthcare, with approaches designed for each industry's unique nuances. Most importantly, we maintain an ROI-focused approach that prioritizes qualified lead generation and revenue attribution, not just traffic and rankings.
Our core values drive everything we do. We're results-driven, designing every strategy to drive measurable business growth rather than vanity metrics. We believe in complete transparency, providing full visibility into our processes, progress, and results through detailed reporting. We work as a partnership-focused extension of your team, deeply understanding your business and industry. And we stay innovation-led, keeping ahead of algorithm changes and industry trends to maintain your competitive edge.
Our proven SEOMA SEO methodology follows a systematic, data-driven approach that ensures consistent results and sustainable growth. We begin with comprehensive discovery and audit, analyzing your current SEO performance, competitive landscape, and growth opportunities. Next comes strategy development, where we create a custom SEO strategy tailored to your industry, target audience, and business objectives.
Implementation follows with systematic execution of technical optimizations, content creation, and link building campaigns. Finally, we monitor and optimize continuously, testing and refining to maximize performance and ROI. This approach is backed by industry-specific expertise, with deep understanding of B2B SaaS and service industry search behaviors and buyer journeys.
What sets our approach apart is our commitment to data-driven decisions, every recommendation is backed by comprehensive analysis and proven methodologies. We focus on long-term partnership, building sustainable growth strategies that create lasting competitive advantages rather than quick fixes.
Ready to transform your SEO into a reliable growth engine? Let's discuss how our specialized SEOMA SEO approach can drive measurable results for your B2B SaaS or service-based business.
Callan Pyfer
Founder & Lead SEO and GEO Strategist
Callan Pyfer is the Founder and Lead SEO and GEO Strategist at SEOMA, where the focus is search, generative engine, and answer engine optimization for YMYL operators in healthcare, behavioral health, legal, and financial services. He previously served as Director of SEO at the Consumer Financial Protection Bureau (CFPB), bringing deep regulatory and high-trust vertical expertise to every engagement.
With over a decade of experience spanning technical SEO, topical authority development, schema deployment, and generative engine optimization, Callan has led strategies that earned clients visibility across Google's traditional results, AI Overviews, ChatGPT citations, Perplexity source cards, and Gemini answers. His work sits at the intersection of SEO, GEO, and AEO, building unified programs that rank brands in organic and AI search simultaneously.
Callan is a recognized voice on the evolution of search into the Eligibility Era — the shift from simply getting found to getting chosen by AI. His writing on SEO as the starting point for AI search, the Eligibility Era, and the emergence of the agentic web has been featured across the SEO industry, helping YMYL operators navigate the converging disciplines of SEO, GEO, and AEO.