PAY-PER-CLICK (PPC) MANAGEMENT

Pay-Per-Click (PPC)

Drive Immediate Results with Strategic Google Ads Management

At SEOMA, we combine paid search expertise with our deep understanding of SEO and GEO to create holistic digital marketing strategies. While organic search builds long-term authority, paid search delivers immediate visibility and qualified traffic.

Search Campaigns

Target high-intent keywords with optimized search ads

Display Advertising

Reach your audience across 2M+ websites

Remarketing

Re-engage visitors who didn't convert

ROI Optimization

Maximize return on ad spend with data-driven strategies

Why Paid Search Matters for Your Business

While SEO builds long-term organic visibility, paid search provides immediate results and precise targeting. The most successful digital marketing strategies combine both approaches for maximum impact.

The SEO + PPC Advantage

Immediate Visibility

While SEO builds momentum, PPC puts you at the top of search results instantly. Perfect for new launches, promotions, or competitive markets.

Precise Targeting

Target by location, demographics, device, time of day, and search intent. Reach exactly who you want, when you want.

Measurable ROI

Track every click, conversion, and dollar spent. Our analytics and reporting show exactly what's working.

Keyword Intelligence

PPC data reveals which keywords convert best, informing your content optimization and SEO strategy.

Did You Know?

65%

of clicks on high-intent searches go to paid ads

2X

Businesses using both SEO and PPC see 2x the SERP real estate and higher click-through rates

$2

Average return for every $1 spent on Google Ads across industries

Our Paid Search Services

Comprehensive PPC management that integrates with your overall digital marketing strategy

Google Search Campaigns

Capture high-intent searchers at the moment they're looking for your services

  • Keyword research aligned with your SEO strategy
  • Compelling ad copy optimized for click-through and conversions
  • Ad extensions to maximize visibility and CTR
  • Negative keyword optimization to reduce wasted spend
  • Bid strategy optimization for maximum ROI

Display & Remarketing

Stay top-of-mind with visual ads across the Google Display Network

  • Audience targeting based on demographics and interests
  • Remarketing to website visitors who didn't convert
  • Responsive display ads optimized for all devices
  • Placement optimization on high-performing sites
  • Dynamic remarketing for e-commerce businesses

Local Service Ads & Maps

Dominate local search with Google Guaranteed placement

  • Google Screened and Google Guaranteed badge setup
  • Integration with Local SEO and Maps optimization
  • Pay-per-lead model for qualified local customers
  • Service area optimization and budget management
  • Review and reputation management

Shopping & Performance Max

Maximize visibility across all Google inventory with AI-driven campaigns

  • Google Shopping feed optimization and management
  • Performance Max campaigns across Search, Display, YouTube, and more
  • Product feed schema markup for better visibility
  • Integration with E-commerce SEO strategies
  • Asset group testing and optimization

Our PPC Management Process

Data-driven strategy and continuous optimization for maximum ROI

1

Discovery & Audit

We analyze your current campaigns (if any), competitors, market opportunities, and align with your SEO audit findings to create a unified strategy.

2

Keyword & Audience Research

Identify high-converting keywords and audience segments. We leverage insights from our Keyword & SERP Opportunity Map service.

3

Campaign Structure & Setup

Build organized account structure, write compelling ad copy, create landing pages optimized for conversions, and implement proper tracking with schema markup.

4

Launch & Monitor

Deploy campaigns with proper conversion tracking, audience pixels, and analytics integration for comprehensive measurement.

5

Optimize & Scale

Continuous A/B testing, bid adjustments, budget reallocation, and performance analysis. We provide detailed reporting on campaign performance and ROI.

6

Cross-Channel Integration

Share insights between PPC and SEO. Use paid data to inform content strategy and organic optimization priorities.

Tools & Technologies We Use

Google Ads
Search, Display, Shopping, Performance Max
Google Analytics 4
Conversion tracking & attribution
Google Tag Manager
Event tracking & remarketing pixels
SEMrush & Ahrefs
Competitive intelligence & keyword research
Looker Studio
Custom dashboards & reporting
Schema.org Markup
Structured data for better visibility

How PPC Integrates with Your SEO Strategy

The most successful businesses don't choose between SEO and PPC, they use both strategically. Here's how we create a unified approach that maximizes your digital marketing ROI.

Test Keywords with PPC First

Use paid search to validate keyword performance before investing in content creation and technical SEO efforts.

Example: Discover which long-tail keywords convert before building optimized content around them.

Dominate Competitive SERPs

When competitors rank organically, use PPC to claim additional SERP real estate and maintain visibility during your technical SEO sprint.

Example: Own both paid and organic listings for high-value searches in your industry.

Bridge the SEO Gap

Maintain visibility while organic rankings build. PPC provides immediate traffic while your SEO improvements gain traction.

Example: New website? Run PPC while building domain authority through link building.

The SEOMA Unified Approach

At SEOMA, we don't operate in silos. Our PPC specialists work directly with our SEO and GEO teams to ensure every marketing dollar works harder.

  • Shared Keyword Intelligence: PPC conversion data informs our SEO strategy roadmaps
  • Unified Messaging: Ad copy insights improve organic meta descriptions and page titles
  • Landing Page Optimization: Pages built for PPC conversions naturally perform better in organic search
  • Remarketing + Content: Retarget users with blog content from our SEOMA Blog insights

Case Study Example

Month 1-3:

Launch PPC campaigns for immediate visibility while conducting Local SEO audit and GEO audit

Month 4-6:

Use PPC data to prioritize SEO content. Begin technical implementation

Month 7-12:

Organic rankings grow. Reduce PPC spend on keywords now ranking organically. Reinvest savings into new opportunities

40% Lower CAC

By Year End vs. PPC-Only Strategy

Industries We Serve

Specialized PPC strategies tailored to your industry's unique challenges and opportunities

Frequently Asked Questions

Common questions about paid search and PPC management

READY TO GET STARTED?

Drive Immediate Results with Strategic PPC Management

Whether you're looking to supplement your SEO strategy, launch a new product, or scale your business quickly, our PPC experts are ready to help you maximize every advertising dollar.

24-48hrs

Campaigns can be live and driving traffic

100%

Transparent reporting—you own all accounts

Integrated

Unified with SEO & GEO strategies