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GEO 2026
October 20, 2025

Impact of GEO's Shift on Search, How to Optimize and Be Chosen for AI Search Results

Search is changing. Fast. In the next few years, Generative Engine Optimization (GEO) will redefine how businesses are discovered online.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
12 min read
AI SEARCH
October 13, 2025

How to Be Chosen in AI Search Results

Search as we know it has changed, and it's no longer about where you rank. It's about whether AI even considers you worth mentioning.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
10 min read
GOOGLE SEARCH LIVE
September 29, 2025

Google Search Live Is Here: Here's How to Win in the New AI Search Era

On September 22nd, Google quietly launched something that changed search forever. Learn how to optimize for voice, camera, and AI-powered search.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
8 min read
BRAND PROTECTION
September 22, 2025

How to Protect Your Brand in the New Age of AI-Enhanced Search

Discover how to protect your brand from AI discovery bias and ensure visibility in the age of generative search engines.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
9 min read
GEO ANALYTICS
September 15, 2025

Measuring GEO: What's Trackable Now and What's Still Missing

Navigate the evolving landscape of Generative Engine Optimization metrics and discover what you can measure today versus what remains opaque in AI-driven search.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
12 min read
GEO STRATEGY
September 8, 2025

GEO Is Here: How SEO Content Creators Can Stay Ahead with Generative Engine Optimization

Learn how Generative Engine Optimization (GEO) is reshaping digital marketing and what content creators must do to adapt to AI-driven search.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
7 min read
ALGORITHM UPDATE
August 15, 2025

Understanding Google's August 2025 Core Algorithm Update: What It Means for Search

Learn about the significant ranking volatility, the role of AI Overviews, and how E-E-A-T signals have become fundamental to search visibility.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
8 min read
LOCAL SEO
July 20, 2025

Local SEO for Service-Based Businesses: Complete 2025 Guide

Master local SEO strategies to dominate local search results. Perfect for professional services, healthcare, and consulting firms.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
10 min read
CONTENT STRATEGY
June 25, 2025

Content Marketing for B2B SaaS: Creating Content That Converts

Discover how to create high-converting content that attracts qualified B2B SaaS prospects and drives trial signups.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
15 min read
AI OVERVIEWS
May 20, 2025

Optimizing for AI Overviews: How to Get Featured in Google's AI Results

Learn how to optimize your content for Google's AI Overviews and SGE to maintain visibility in the AI-powered search era.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
11 min read
TECHNICAL SEO
April 12, 2025

Core Web Vitals: How to Fix LCP, FID, and CLS for Better SEO Rankings

Learn how to optimize Core Web Vitals for improved user experience and higher search rankings. Complete guide with tools and techniques.

Callan Pyfer - Founder & SEO Expert Callan Pyfer
8 min read