The New Frontier of Brand Visibility: How SEOMA Ranks in Organic and AI Search Results
Callan Pyfer
Founder & SEO Expert
The AI Search Revolution
Generative AI has transformed how customers discover brands. According to new industry research, 82% of consumers say AI-driven search is more helpful than traditional search engines. This shift introduces new terms such as GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AISO (Artificial Intelligence Search Optimization), but one truth remains: SEO is not dead, it's evolving.
At Search Engine Optimized Marketing Agency (SEOMA), we don't just keep up with these changes, we lead the way. Our strategies ensure your brand gets found, cited, and trusted by both search engines and AI systems.
Understanding the New Search Landscape
The digital marketing landscape has fundamentally shifted. AI-powered search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews are changing how people find information online. Traditional SEO focused on ranking in the top 10 blue links, but now your brand needs to be cited, referenced, and trusted by AI systems.
What Is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your content to appear in AI-generated responses. When someone asks ChatGPT or Claude a question related to your industry, GEO ensures your brand is mentioned, cited, and recommended. This goes beyond traditional keyword optimization, it requires building authority, credibility, and trust signals that AI systems recognize.
What Is AEO (Answer Engine Optimization)?
AEO focuses on optimizing for answer engines like Google Featured Snippets, voice search assistants, and AI Overviews. The goal is to provide clear, concise, authoritative answers that get pulled into these prominent positions. AEO requires structured data, FAQ content, and direct answers to common questions in your industry.
What Is AISO (Artificial Intelligence Search Optimization)?
AISO is the broader strategy that encompasses both GEO and AEO, focusing on how AI systems discover, interpret, and recommend your content. This includes optimizing for natural language processing, semantic search, entity recognition, and building digital authority that AI models trust.
Why Traditional SEO Still Matters
Despite the rise of AI search, traditional SEO remains the foundation of all digital visibility. Here's why:
Technical Foundation
AI systems crawl and index the same way search engines do. A technically sound site is essential for both.
Content Quality
E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals matter more than ever for AI citations.
Structured Data
Schema markup helps AI understand your content's context and meaning.
Authority Building
Backlinks, citations, and brand mentions signal credibility to both Google and AI systems.
At SEOMA, we don't view SEO and GEO as separate strategies, we integrate them into a comprehensive approach that maximizes your visibility across all search channels.
How SEOMA Optimizes for Both Traditional and AI Search
Our approach combines proven SEO fundamentals with cutting-edge GEO strategies:
1. Technical SEO Excellence
We ensure your website is fast, mobile-friendly, and easy to crawl. This includes Core Web Vitals optimization, proper indexation, XML sitemaps, and robots.txt configuration.
Learn about our Technical SEO services →2. E-E-A-T Content Strategy
We create content that demonstrates Experience, Expertise, Authoritativeness, and Trust. This includes author bylines, citations, case studies, and original research that AI systems recognize as credible.
Explore our Content Optimization services →3. Advanced Structured Data
We implement comprehensive schema markup including Article, FAQ, HowTo, Organization, LocalBusiness, and Review schemas to help AI understand your content.
4. Local SEO & GEO Integration
For local businesses, we optimize Google Business Profile, build citations, and ensure your brand appears when AI tools are asked for local recommendations.
Discover our Local SEO services →5. Authority Building & Link Acquisition
We build high-quality backlinks from authoritative sources that both Google and AI systems trust. This includes digital PR, guest posting, and strategic partnerships.
View our Link Building services →6. GEO-Specific Optimization
We optimize specifically for AI citations by creating conversational content, answering common questions, and building digital authority that AI models recognize and reference.
Learn about our GEO services →Your 7-Day Action Plan to Get Started
Ready to improve your visibility in both traditional and AI search? Here's a practical 7-day plan to get started:
| Day | Action | Outcome |
|---|---|---|
| Day 1 | Audit your current SEO foundation (site speed, mobile-friendliness, indexation) | Identify technical issues blocking AI crawlers |
| Day 2 | Test your brand in AI tools (ChatGPT, Claude, Perplexity) with relevant queries | Establish your current GEO baseline |
| Day 3 | Add structured data (schema.org markup) to key pages | Help AI understand your content better |
| Day 4 | Create an FAQ page answering common industry questions | Increase chances of appearing in AI answers |
| Day 5 | Optimize existing content with E-E-A-T signals (author bios, citations, dates) | Build credibility with AI systems |
| Day 6 | Claim and optimize your Google Business Profile (if local) | Appear in local AI recommendations |
| Day 7 | Schedule a free consultation with SEOMA to develop your comprehensive strategy | Get expert guidance on GEO and SEO integration |
Need Expert Help With Your Action Plan?
Our team can audit your current visibility, identify opportunities, and create a custom roadmap for dominating both traditional and AI search.
Get Your Free ConsultationReal Results: How We Help Clients Succeed
Our integrated SEO and GEO strategies deliver measurable results:
Increase in New Patients
Multi-location dental practice
Growth in Organic Sessions
Compliance advisory firm
Increase in Online Sales
Boutique e-commerce retailer
View our case studies to see detailed results across different industries.
Common Questions About AI Search and GEO
Will AI search replace traditional search engines?
Not entirely. While AI search is growing rapidly, traditional search engines remain essential for discovery, research, and transactional queries. The future is hybrid, your brand needs to be visible in both.
How long does it take to see GEO results?
GEO results can appear faster than traditional SEO (weeks vs. months), but building consistent AI citations requires ongoing optimization. Most clients see initial citations within 30-60 days.
Should I focus on SEO or GEO first?
Neither, you need both. Traditional SEO provides the foundation that makes GEO possible. Think of SEO as the base and GEO as the next layer. SEOMA integrates both strategies from day one.
Can small businesses compete in AI search?
Absolutely! AI search often favors authoritative, specific answers over brand size. Local businesses can dominate AI recommendations in their geographic areas and niches with the right strategy.
How do I track GEO performance?
We track brand mentions in AI responses, citation frequency, share of voice in AI answers, and referral traffic from AI tools. Read our guide to measuring GEO metrics.
Get Started With SEOMA Today
The future of search is here, and your competitors are already adapting. Don't let your brand become invisible in the AI era.
At Search Engine Optimized Marketing Agency (SEOMA), we combine traditional SEO excellence with cutting-edge GEO strategies to ensure your brand dominates both organic search results and AI-generated answers. Our team has helped businesses across industries increase visibility, drive qualified traffic, and establish authority in their markets.
Ready to Dominate AI and Organic Search?
Schedule your free consultation to discover:
- Where your brand currently appears in AI search results
- Your biggest opportunities for GEO optimization
- A custom roadmap for ranking in both traditional and AI search
- Competitive analysis showing how you compare to competitors