Leesa Truesdell
Executive Director, Dreams Abroad
Nonprofit SEO Transformation: Dreams Abroad Case Study
How strategic SEO optimization helped Dreams Abroad increase donations by 300% and expand their global impact for underprivileged children.
Key Results
The Challenge
Dreams Abroad, a nonprofit organization supporting underprivileged children through educational and humanitarian programs, was struggling with online visibility despite their impactful mission. Their website ranked poorly for nonprofit-related keywords, donor acquisition was stagnant, and their inspiring stories weren't reaching potential supporters who could help expand their global programs.
Our Strategy
- Nonprofit-focused content strategy highlighting impact stories and program outcomes
- Local and global SEO optimization for humanitarian and educational keywords
- Donation page optimization with clear calls-to-action and trust signals
- Social proof integration and testimonial showcase from beneficiaries
The Results
The comprehensive SEO strategy transformed Dreams Abroad's online presence and significantly expanded their donor base. Within 8 months, they achieved a 300% increase in donations, allowing them to expand their programs to three additional countries and support over 500 more children worldwide.
"SEOMA's SEO strategy revolutionized our nonprofit's online visibility. Our donations increased 300% in 8 months, and we gained 500+ new donors who found us through organic search. We're now supporting children in three additional countries thanks to our improved digital presence."— Leesa Truesdell, Executive Director, Dreams Abroad